Belltown Power Texas was established in November 2016 by Texas natives Jeff Clay and Lloyd Pope in partnership with Belltown Power Limited to develop renewable energy assets in Texas.  Belltown Power Limited, was founded in 2013, has over 25 professionals and has invested over $500M to develop 22 sites with over 220MW of solar, wind and hydro assets.  Belltown Power Texas is targeting the development of 6-8 sites and 500MW of utility scale solar in the next 3-4 years.   Belltown Power Texas is headquartered in Dallas, Texas with Jeff serving as the President and Lloyd serving as the COO.  The company is actively developing several sites in Texas.


Jeff Clay

Chairman – Belltown Power Texas | jclay@belltownpower.com

Jeff established Belltown Power Texas partnership in November 2016 to focus on developing renewable assets in his native Texas.  Prior to Belltown, Jeff led strategy and corporate development for Roofing Supply Group (RSG), a $1B national distributor of building products, owned by the private equity firm CD&R.  In a three-year period, Jeff opened 26 new locations, delivering over $170M in revenue and $12M in EBITDA.  Prior to RSG, Jeff served as the COO of Buck Consultants, a $400M HR consulting and outsourcing business unit at Xerox.  Jeff started his career as a consultant with Bain & Company spending seven years in the US, Europe and Central America.  Additionally, Jeff has extensive commercial construction and development experience.  Jeff has a BBA in Accounting and MS in Finance from Texas A&M University, an MBA from INSEAD and holds an active CPA license.

Lloyd Pope

President – Belltown Power Texas | lpope@belltownpower.com

Lloyd joined Belltown Power Texas in November 2016 as Chief Operating Officer.  Prior to Belltown, Lloyd held the position of Vice President Supply Chain at Roofing Supply Group, a $1B national distributor of building products owned by the private equity firm Clayton Dubilier and Rice.  Lloyd joined RSG in December 2012 and was responsible for directing supply chain strategy and operations.  Prior to RSG, he was a Director in the Enterprise Improvement Group at AlixPartners, a global consulting firm specializing in improving corporate financial and operational performance.  He has also worked as an Operations Consultant with ICG Commerce (now Accenture) and in the operations group at Centex Homes (now Pulte Homes).  Lloyd is a native Texan and earned his a BBA and MBA from University of Texas at Austin.



Belltown’s approach and core competencies of development, engineering and investing means we deliver high quality low-risk projects. Belltown’s combined development, investment and engineering teams work out of our offices in Dallas, TX, and our international offices in London and Bristol.
Belltown Power Limited actively engages in the development, acquisition, construction and operation of renewable energy projects, working with our partners to deliver high quality yielding assets on time and on budget.

Industrial scale photovoltaic solar field installation in Rosamond, Kern County, California.


Development: Belltown has a deep understanding of interconnection, land agreements and PPA structures that makes it an ideal renewable development partner.

Fast moving: Belltown’s in-house engineering team and its close working relationship with the investment team allows us to act quickly, while our clear governance and control structures provide a transparent and timely process.
Funding Flexibility: No two projects are the same. Belltown takes a flexible and pragmatic approach to project delivery, working with project owners on their individual needs and requirements.

Build Review: Belltown takes a proactive approach to EPC arrangements, working with Developers to understand their sites, technologies and approach to contracting.
Proactive Management: The operations team has across-industry expertise and actively manages ongoing O&M arrangements, driving value through optimizing all ongoing asset costs.